To promote sliced cheese as a school lunch idea, we created a sweepstakes with a strong social component. Daily ‘love notes’ posted on the facebook page doubled the fanbase. In addition to the consumer prize provided by the client, the agency donated $1000 to the winning school.

We also used the events to capture info for the email database, and ran email marketing campaigns attuned to each point of origin.

Regular, original content development is the heart and soul of social media.