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Dofino Sweepstakes

To promote sliced cheese as a school lunch idea, we created a sweepstakes with a strong social component. Daily ‘love notes’ posted on the facebook page doubled the fanbase. In addition to the consumer prize provided by the client, the agency donated $1000 to the winning school.

October 22nd, 2013

Dofino Events

For products that show a high conversion from trial to use, we offer several different kinds of sampling. In this case, we participated in 5 street fairs in San Francisco, serving over 34,000 samples.

We also used the events to capture info for the email database, and ran email marketing campaigns attuned to each point of origin.

October 22nd, 2013

Dofino Recipes

Regular, original content development is the heart and soul of social media.

We worked with a professional chef and photography team to create evergreen assets for this award-winning website.

October 22nd, 2013

Dofino in Store Promotions

The online sweeps with in-store support drove brand awareness.  The companion recipe booklets went into a 200,000 print overrun.

October 21st, 2013

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