To build a worldwide brand, we created a world women aspire to inhabit.
We were charged by the client to rebrand BRUT without losing it heritage or offending its current (older) users.
Whether the target is ‘class’ or ‘mass’ the execution has to capture a moment, an attitude, an energy.
Beauty advertising is a subtle art. It’s a matter of degrees.
Note that every eyelash is perfect and Lucy has just the right amount of freckles.